IKEA has supported gay couples and same-sex marriages by stating in their ad in the United States, “All the houses are the same.”
According to News, IKEA, the furniture and appliance giant, spoke of the words “All people are equal” and said, “All houses are the same” in the US magazine ad.
The presentation by IKEA of two men of different races, namely “interracial” in the same ad, was not overlooked.
IKEA is active in many European countries and has previously published ads that support LGBTI people. IKEA advertisements in Turkey do not mention homosexuals and are not linked to the emphasis on equality.
2016 – Local News
Greeting card giant Hallmark has featured a gay and lesbian couple in their most recent advertising campaign for Valentine’s Day.
The campaign which asks ‘how do you know when you’ve found the one?’ features six different couples relaying their personal stories of romance and explains what it means to find your ‘person’.
The one card campaign
Sharing their stories for the camera are gay couple Robin and Jason appearing with their daughter and lesbians La Paris and Karisia
LaParis and Karisia recall the first time they met and for LaParis it was love at first sight…
“i was completely smitten by her,” says LaParis.
LaParis and Karisia
Gay husbands Robin and Jason remember the moment they frist found out they were having a baby.
“When you meet someone and fall in love it’s an exciting process. Then you have a baby and it’s almost like starting a new relationship,” says Jason.
Robin and Jason